What Just Happened presents
From NRF to Shoptalk
10 weeks between the industry's
biggest events.
Join the countdown
Tech countdown between NRF and Shoptalk

[Guest Host Name]
[Title, Company]
Tech 01
[Tech Name]
Countdown
10
To go
[Guest Host Name]
[Title, Company]
Tech 01 of 10 - From NRF to Shoptalk
Ten weeks. Ten techs featured between NRF and Shoptalk. Host Christine Russo and her Guest Hosts break down the coolest tech we have seen with the biggest impact.
Why be featured
Own the quiet stretch
NRF and Shoptalk are the biggest moments on the retail tech calendar, and attention drifts in between. Take a dedicated week in a countdown people follow while competitors wait.
Reach several networks at once
Each tech is covered by the host and a Guest Host, and each brings their own audience. One slot reaches all of those circles together, not a single channel.
What you get
A Guest Host review of your tech, newsletter and social exposure, and ready-made social assets to share.
Only ten slots, content to keep
Ten weeks, one tech per week. Each slot produces a recorded segment and the rollout around it, yours to reuse long after the countdown ends.
Apply now
$450 fee only for the ten selected - rolling applications from Dec 1.
What you get
- Analyst commentary and review as a preferred or selected technology
- A newsletter write-up
- Social exposure
- Ready-made social assets for your use
Apply for a spot
Tell us who you are and which tech you want featured. Applying is free - nothing to pay now.
Not ready yet? Be a guest on the show.